What a weekend that was with back-to-back events happening in Toronto’s Riverside neighbourhood for Game On East End 2026.
This campaign brings the soccer spirit to the East End through a series of free, public community activations celebrating the sport during World Cup season.
From the painting of the Community Mural on Friday and Saturday to Outdoor Movie Night on Saturday to East End Spirit Fest on Sunday, it was jam packed weekend in Riverside.
Shout out to our event partners/sponsors: East End Arts for the Community Mural, Meirovici & Zywot LLP for Outdoor Movie Night, and S.H. Armstrong Youth Council for East End Spirit Fest.
Located at 33 Davies Ave, this sports-themed mural (in progress) by Phillip Saunders was commissioned for Game On East End 2026
Community volunteers lent a hand to help bring this beautiful mural to life
Phillip Saunders, with the help of East End Arts, facilitated the mural painting process
Three of these adorable soccer ball Jellycats were up for grabs during the Outdoor Movie Night raffle
Check out this fun soccer-themed photo op during Outdoor Movie Night at Riverside Common Park
It’s showtime! “Space Jam: A New Legacy” was the public’s pick for Outdoor Movie Night
Visitors at East End Spirit Fest were treated to a breathtaking performance by Artists’ Play Sky Dancers Entertainment
Young talent graced the East End Spirit Fest main stage at Jimmie Simpson Park
Free activities during East End Spirit Fest included henna, face painting, hairdressing and more
Indigenous artist Tanya Macmillan demonstrated the cool process behind these resin charms
We’ve still got Game On East End programming running until July 19th, so be sure to follow @riverside_bia on Instagram and check the Riverside Blog for updates!
BLOG: Game on East End 2026: What’s Happening in Riverside?
A quick reminder: deadline of entries for the Game On East End Raffle is on July 15th at 11:59pm so get those entries in for a chance to win local prizes!
We thank the City of Toronto’s World In a City Small Business Support Fund for their support of Game On East End 2.0 programming 2026.