Riverside 40 Years, 40 Stories: BIA Branding Evolution

In this feature of the ‘Riverside 40 Years, 40 Stories’ series, we’re sharing the story of the BIA’s brand evolution! The brand has evolved greatly over 40 years thanks to the bold ideas of Board members, Marketing Committee members, and innovative graphic designers. Today, the Riverside BIA’s award-winning brand is on full display throughout the neighbourhood. Read on to learn the story and see examples of the brand over time…

Buy Toronto Time Campaign in Riverside BIA

Buy Toronto Time is a campaign aimed at getting customers to help their local businesses survive. It aims to trigger action by making people think about how every single business makes their local area special.

Riverside BIA is taking part.