Game On East End 2026: Thank Yous and Highlights

From the Youth Soccer Clinic to Outdoor Movie Night, it’s been an incredible past month in Toronto’s East End as we celebrated Game On East End while we cheered on our favourite teams at the World Cup.

As we officially wrap up Game On East End, we’d like to acknowledge and thank our partners who made this whole campaign possible:

The City of Toronto’s Community Celebration Support Fund and World In a City Small Business Support Fund, Riverside BIA, Leslieville BIA, Fontbonne Ministries, Ralph Thornton Community Centre, Toronto Public Library -Queen/Saulter Branch, East End Arts, SH Armstrong Youth Council, and BlessedLove Caribbean Grocery & Takeout.

In case you missed it, here are some highlights from our free public programming for Game On East End this summer:

Check out the official Game On East End poster at one of the TTC stops in the neighbourhood

Game On East End kicked off with the Picnic in the Park & Youth Soccer Clinic at Jimmie Simpson Park

Riverside’s iconic Love Local sign got a little World Cup-themed makeover

BlessedLove hosted Caribbean Game Nights while doing live screenings of the games

Bellies and brains ready for Community BBQ & Sports Trivia at Fontbonne Ministries’ Mustard Seed location 

Now showing “Space Jam: A New Legacy” for Outdoor Movie Night at Riverside Common Park

Visitors at East End Spirit Fest were treated to a breathtaking performance by Artists’ Play Sky Dancers Entertainment

The community lent a hand with East End Arts in painting this sports-themed mural by Phillip Saunders

Congratulations again to the winners of the Game On East End Raffle!

Refreshments ready at Ralph Thornton Community Centre’s Pop-Up Cool Zone during those extra hot summer days

Follow @riverside_bia on Instagram and check the Riverside Blog regularly so you’re always updated on free community programming in the neighbourhood!

Photo credits: Riverside BIA

Riverside BIA We’re Growing – Features: Chi Junky

This week in our Riverside BIA We’re Growing blog series, we have Chi Junky!

Built on a powerful story of personal transformation and self-healing, Chi Junky at 70 McGee St is more than just a wellness studio in Toronto’s Riverside neighbourhood. It’s a place where movement, mindfulness and community come together.

After an injury put a halt to her dance career in New York, Rachelle Wintzen found another calling, one that took her out of the bustle of the Big Apple and into the calm of Toronto’s East End. Embracing a healthier lifestyle and finding renewed passion as a yoga instructor and nutritionist, Rachelle started Chi Junky in 2014.

Designed to make your wellness journey as effortless and stress-free as possible, Chi Junky takes care of the little things. Mats, towels, props and water are all provided — all you have to do is show up. 

Chi Junky offers a diverse lineup of movement classes to cater to a broad audience, ranging from ELDOAs, pilates and flow-style classes to soundbaths, dance cardio and high energy workouts. There’s something for every body, every age and every fitness level.

For Rachelle, opening Chi Junky in Riverside was a natural choice. Having grown up here, it was a homecoming of sorts. Although Riverside has changed drastically, Rachelle maintains that the neighbourhood still has the same charm that it did years ago.

Learn more about Chi Junky and book your first class HERE. You can also follow @chi_junky on Instagram for updates!

We’ve got more business features coming up, so stay tuned! In the meantime, you can read our previous feature on Animal Liberation Kitchen as well.

Be sure to follow @riverside_bia on Instagram and check the Riverside Blog regularly so you’re always in the loop on what’s new and happening in the neighbourhood!

Photo credits: Chi Junky

EXPLORE Riverside: Get To Know Your Locals

Behind every great neighbourhood are passionate individuals who pour their creativity, dedication, and heart into their businesses. Get to know a few of the business owners in the Riverside BIA and discover the stories behind their businesses.

Rachelle Wintzen of Chi Junky

Address: 70 McGee St | Instagram: @chi_junky

What inspired you to start your business?

I was a dancer living in New York and injuries ended my career. I ended up working in NYC nightlife and hospitality for almost a decade, which ultimately had me living a very toxic lifestyle. I left that world behind and did a 180 into wellness that started with myself. 

The name “Chi Junky” was birthed from my own personal story of turning a negative into a positive, and that anyone can change. I went from being addicted to all the things nightlife had to offer to being addicted to living well. 

I worked in the industry as a yoga instructor and nutritionist for many years before I moved back to the East End and started Chi Junky 12 years ago! 

My dream was to create a space that welcomed all walks of life and made getting to a movement class as seamless as possible by providing a full-service experience where all you need to do is show up and we literally take care of everything else.

What do you like about being in Riverside?

My family has been in Riverside since the 90s so I grew up in this neighborhood and have watched it change immensely. I will always be a proud Eastender. To me, it is the best pocket in the whole city with so many incredible small businesses and hidden gems. It is lowkey, beautiful, and everyone is so friendly. 

What are one or two things you want people to know about your business or you as a small business owner?

Chi Junky is a full-service studio, which means we pre-set all mats and props so you can just walk into the room. We have alkaline water, glasses and towels so you never need to worry about bringing your own. 

There’s nothing worse than stressing through city traffic and finding parking only to be turned away from your class! So I created a studio that I needed, where if I was five minutes late, I could still get into class, be greeted with a friendly face, and find an amazing community. 

The studio was built on the intention of taking care of people, from setting up everything for you to cleaning up after, so you can just stay in your zen state and get on with your day. 

We are a movement studio that offers a wide range of classes from mild to wild! What I love most about Chi Junky is the variety of people who move with us, from a father and his young daughter to an 85-year-old woman. It is rare and beautiful to see so many different walks of life take classes with us. 

We have about 15 different styles of classes, so you can find the movement practice that works for you, from ELDOAs, pilates and flow-style classes to soundbaths, dance cardio and high energy workouts.

Sabine MacDonald and Alena Nyvltova of Somanai Energy Lounge

Address: 717 Queen St E (Unit 201) | Instagram: @somanaienergylounge

What inspired you to start your business?

Sabine: According to recent Canadian data, 39% of employees report feeling burned out. I was one of them during my corporate career. That experience changed my life. I stepped away from the corporate world and committed myself to helping others restore their energy, regulate their nervous system, and improve their overall well-being. Life is simply too short to spend it depleted.

Alena: For more than 20 years, I have worked with people looking for natural ways to restore balance and improve their well-being. Seeing the positive changes in thousands of clients inspired me to create another space in downtown Toronto where people can pause, recharge, and reconnect with themselves using innovative wellness technologies and personalized care.

What do you like about being in Riverside?

We instantly fell in love with the Riverside neighbourhood. It’s vibrant, welcoming, and full of unique local businesses, cafés, restaurants, and creative energy. It has a real sense of community, and we’re proud to be part of it.

What are one or two things you want people to know about your business or you as small business owners?

If you’ve been feeling overwhelmed, stressed, anxious, or simply exhausted, know that you’re not alone. So many people are running on empty without even realizing it.

At Somanai Energy Lounge, our goal is simple: to help you restore your energy, find greater balance, and leave feeling noticeably better than when you walked in. Through advanced wellness technology, frequency-based therapies, and a personalized approach, we create a space where your body and mind can truly recharge.

If we can help shift your state of being, even just a little, we’ve accomplished exactly what we set out to do. We’d love to welcome you in and show you what’s possible.

Kara Isert of Sparkplug Coffee

Address: 717 Queen St E (Unit 104A2) | Instagram: @sparkplugcoffee

What inspired you to start your business?

Sparkplug Coffee is an online coffee retailer that delivers to coffee lovers across Canada from our workshop in Riverside. To be honest, I started Sparkplug because I was tired of mediocre coffee. I’m from coffee-crazy Vancouver and when I moved to Toronto, I just couldn’t find a great cup. So I went down the rabbit hole, learned what actually makes coffee taste great, and figured other coffee lovers would want in on the secret too. That’s how Sparkplug started, delivering great coffee right to your door. The name was inspired by my vintage Vespa, and if you’re in this neighbourhood and the weather is nice, I might roll up on it with your bag of coffee.

What do you like about being in Riverside?

The Riverside BIA is the best BIA in Toronto, hands down. They put on festivals and events that actually get people out of their houses and talking to each other. And the people here are just good people. I’ve had customers become friends over the years. The businesses look out for each other too, everybody pitching in to make this feel like a real community, not just a strip of shops along Queen Street. 

What are one or two things you want people to know about your business or you as a small business owner?

Although Sparkplug Coffee is all online and does not have a storefront, I’m proud that we are able to help other organizations and build community; like with our online coffee fundraising program that helps schools, sports teams, and community groups raise money. No upfront cost, no risk, just good coffee. TDSB-approved, too! 

I’m also proud of our partnership with Good Foot Delivery. They’re a Toronto charity that hires neurodiverse couriers, giving people meaningful work and employment skills. A portion of every bag of our Good Foot partner blend, The Courier, goes right to them. And if you’re in Riverside, there’s a good chance a Good Foot courier will deliver your Sparkplug order.

Sepideh Zeinalian of Ava Elite

Address: 711 Queen St E | Instagram: @ava.elite.ca

What inspired you to start your business?

I have always been deeply passionate about creating art. To me, a dress is more than just clothing — it is a beautiful manifestation of the soul. This belief is what inspired me to start this business, turning fashion into a form of artistic expression.

What do you like about being in Riverside?

I am thrilled to be a part of the Riverside community and look forward to connecting with the wonderful locals and supporting the vibrant neighborhood.

What are one or two things you want people to know about your business?

At our boutique, we specialize in creating custom gowns tailored to each client’s unique taste with an exceptionally fast turnaround time. This solves a major challenge for many brides and individuals looking for evening wear. Additionally, we offer professional floral design and premium gift wrapping services.

Riverside BIA We’re Growing – Features: Animal Liberation Kitchen

In case you hadn’t heard, the Riverside BIA has grown and businesses in 100 Broadview Avenue, 70 McGee Street and Strange/Saulter St are now officially part of the Riverside BIA family!

BLOG: It’s official: Riverside BIA is growing!

With that said, we’re putting the spotlight on our new members as we officially welcome them into the fold. Let’s get right to it, shall we? Meet one of the newest members of the Riverside BIA: Animal Liberation Kitchen!

Located at 100 Broadview Ave, Animal Liberation Kitchen is a family-run business founded with a mission to make vegan food more approachable. Deeply inspired by the principles of animal rights and social justice, ALK aims to offer creative dishes that appeal to both dedicated plant-based eaters and curious foodies alike.

Their menu reimagines familiar comfort foods with a plant-based twist. Must-try items include the Jackfruit Shawarma Bowl, Smokey Mac and Cheese, and New School Salmon Sushi Bowl. For lighter fare, they carry an assortment of baked treats like the PB Banana Chocolate Croissant and Baklava Croissant. They also do coffee and other refreshments to pair.

Aside from their physical cafe in Riverside, ALK also does catering for special occasions like weddings and even corporate events, bringing their delicious plant-based treats to private gatherings. More than just a food business, ALK is about building connections through great food and making sustainable choices more accessible.

For catering inquiries, you can get a quote HERE. Check out their official website for more information and follow @animal.liberation.kitchen on Instagram for updates.

This is just the first of many features on our new BIA members that will be coming out in the next few weeks so keep your eyes peeled. In the meantime, drop by Animal Liberation Kitchen and try their delicious vegan food!

Be sure to follow @riverside_bia on Instagram and check the Riverside Blog regularly so you’re always in the loop on what’s new and happening in the neighbourhood!

Photo credits: Animal Liberation Kitchen

The Spirit of Sport: Game On East End 2026 Highlights

What a weekend that was with back-to-back events happening in Toronto’s Riverside neighbourhood for Game On East End 2026.

This campaign brings the soccer spirit to the East End through a series of free, public community activations celebrating the sport during World Cup season.

From the painting of the Community Mural on Friday and Saturday to Outdoor Movie Night on Saturday to East End Spirit Fest on Sunday, it was jam packed weekend in Riverside.

Shout out to our event partners/sponsors: East End Arts for the Community Mural, Meirovici & Zywot LLP for Outdoor Movie Night, and S.H. Armstrong Youth Council for East End Spirit Fest.

In case you missed it, check out some of the highlights from last weekend’s Game On East End programming in Riverside:

Located at 33 Davies Ave, this sports-themed mural (in progress) by Phillip Saunders was commissioned for Game On East End 2026

Community volunteers lent a hand to help bring this beautiful mural to life

Phillip Saunders, with the help of East End Arts, facilitated the mural painting process

Three of these adorable soccer ball Jellycats were up for grabs during the Outdoor Movie Night raffle

Check out this fun soccer-themed photo op during Outdoor Movie Night at Riverside Common Park

It’s showtime! “Space Jam: A New Legacy” was the public’s pick for Outdoor Movie Night

Visitors at East End Spirit Fest were treated to a breathtaking performance by Artists’ Play Sky Dancers Entertainment

Young talent graced the East End Spirit Fest main stage at Jimmie Simpson Park

Free activities during East End Spirit Fest included henna, face painting, hairdressing and more 

Indigenous artist Tanya Macmillan demonstrated the cool process behind these resin charms

We’ve still got Game On East End programming running until July 19th, so be sure to follow @riverside_bia on Instagram and check the Riverside Blog for updates!

BLOG: Game on East End 2026: What’s Happening in Riverside?

A quick reminder: deadline of entries for the Game On East End Raffle is on July 15th at 11:59pm so get those entries in for a chance to win local prizes!

We thank the City of Toronto’s World In a City Small Business Support Fund for their support of Game On East End 2.0 programming 2026.